Here are the criteria I grade on:
Prewriting: (Includes Outlines, Rough Drafts, and most importantly Peer review - which is the main thing I look at)
10 points
Clarity: (Includes syntax, grammar, word choice, verb tense, awkward sentences, and overall coherence)
20 points
Flow: (Includes having one clear main point per paragraph, having those paragraphs in some sort of logical order, and transitioning between those paragraphs, as well as between the ideas within them)
20 points
Details: (Details are specific elements from the advertisement/movie/game. Note: too many details can be bad, as it will begin to look like summary)
10 points
Analysis: (Includes an explanation of the details, the appeals, the audience, and any other element that is important within the ad/movie/game)
20 Points
Form: (These are the easy points. They Includes a proper title, introduction, thesis, and conclusion, as well as minor formatting issues, such as the header. Note: This is not the only category that suffers when a paper is not formatted correctly or long enough)
20 points
Total = 100 points
Total = 100 points
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